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Oct 27, 2024

Wave Petunias celebrates 30th anniversary in 2025 - Garden Center

Posted by Katie McDaniel, Assistant Editor Wave Petunias from PanAmerican Seed will celebrate its 30th anniversary in 2025. The brand, which features distinctive pink packaging, includes Wave Petunias

Posted by Katie McDaniel, Assistant Editor

Wave Petunias from PanAmerican Seed will celebrate its 30th anniversary in 2025.

The brand, which features distinctive pink packaging, includes Wave Petunias and Wave Pansies. PanAmerican Seed is planning several initiatives to celebrate the anniversary.

The brand now has an official consumer holiday on May 3: National Wave Day.

PanAmerican Seed will be unveiling a new addition to its Wave Pansies line, Top Wave Pansies, at California Spring Trials (CAST) at the Santa Paula location.

Wave Petunias will also be launching an exclusive partnership with a renowned artist.

“After 30 years, the Wave brand remains so special to the horticulture industry, not only for its pioneering ways, but because it continues to evolve and meet the needs of the new consumer,” said Sarah Makiejus, global marketing manager for PanAmerican Seed and the Wave brand manager. “We have an amazing anniversary year planned that will excite the consumer, create a positive buzz around our industry, and build business for our PanAmerican Seed customer."

To help greenhouse growers and garden retailers prepare for the increased interest in Wave Petunias and Wave Pansies throughout 2025, a free promotional package will be available in November. The marketing assets include videos, signage, social media posts and handouts.

For best availability of Wave Petunia colors and mixes for the 30th anniversary year, PanAmerican Seed encourages greenhouses to contact their preferred supplier for seed and plugs.

A future announcement will discuss how to participate in the upcoming events, as well as how to register a retail business as a location to purchase Wave Petunias and Wave Pansies.